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How to become Amul Franchise / Distributor


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India’s business market is taking strides towards glory, thanks to its vibrant economy which is depicted in the purchasing power of the citizens. So is the case with small-scale franchisees which has emerged out as an attractive avenue for entrepreneurs. The nation has seen the likes of gigantic business enterprises reaching out to the streets for the establishment of small business units, also known as kiosks. One such platform is the Amul franchisee, which is one of the major players in the dairy segment. The famed enterprise is providing budding entrepreneurs with an opportunity to be a part of their operations by assisting them with the creation of a franchise. This article analyzes the various aspects of the franchise, with primary focus on its formation.

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The Layout

Amul franchises are outlets which exclusively markets the products of the entity. The outlets are set-up with square feet ranging between 100-300; and is located in potential areas such as markets, premier educational institutions, hospitals, transport stations, municipal transport gardens, and the likes of it.

Financial Requirements

The franchise demands the setting up of a shop or space in a potential locality. While that’s all said and done, let us have a glance at its financial aspects. The website of the enterprise states that the franchise needs to shoulder responsibility for the costs incurred during establishment, which could be anywhere between Rs. 1.5 lakhs to Rs 6. lakhs. Also, all operational costs are to be handled by the franchisees. However, the interest parties would be reprieved of depositing any royalties or profit sharing for the franchise. Amul has projected that the owner or administrator of the franchise could earn a revenue of Rs. 5-10 lakhs in a month.

Delivery of Products and Margin

The wholesale agents of Amul will deliver the entire gamut of products produced/manufactured by the company. Amul’s variants of products are classified into three broad categories; namely dairy products, ice-creams and pouch milk.

The margin of the products varies from each other. The organization has specified that the owner will be profited with a margin of 2.5% on pouch milk, 10% on milk products, 20% on ice cream and approximately 50% on recipe based categories like ice cream scoops, baked pizza, sandwiches, hot chocolate drinks, etc.

Type of Establishment

Amul facilitates the establishment of the following kinds of franchises:

Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk

Ventures of this kind can be established with an investment of Rs. 2 lakhs (approx). To break it up, the entrepreneur will be required to remit a non-refundable brand security of Rs. 25,000; followed by the investments for renovation and equipment which would cost around Rs. 1,00,000 and Rs. 70,000 respectively. The products traded in such an outlet are pouch milk, milk products, and ice cream. The venture can be established in square feet that ranges between 100-150.

Note: – The specified costs are only approximate.

Amul Ice-Cream Scooping Parlour

Scooping parlours can be set-up if one can invest a sum of approximately Rs.6 lakhs; which when broken up would be Rs 50,000 as non-refundable brand security, Rs. 4,00,000 for renovation, and Rs. 1,50,000 as incidental. The products traded in such outlets are recipe based ice cream scoops, sundaes, floats, shakes, baked pizzas, sandwiches, cheese slice burgers, garlic bread, hot chocolate drinks, pre-packed ice-creams, and the likes of it. The establishment would occupy a space of around 300 square feet.

Note: – The specified costs are only approximate.

How to Apply?

You can apply to be a part of the initiative through the following process:

Step 1:- Official website

Visit the official website of the dairy firm – http://www.amul.com/

Step 2:- Amul parlour

Select the option “Amul Parlours.” It can be found on the bottom right corner of the homepage. The following page will provide you with all the essential information on the initiative.

Step 3:- Online Form

Click on the third option, which is “Online Form for Amul Parlour.”

Step 4:- Complete the form

Fill up the essential details and click “Submit.”

That concludes the registration procedure.

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