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Amul Franchise Contact Number


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Amul Franchise

India’s business market is taking strides towards glory, thanks to its vibrant economy which is depicted in the purchasing power of the citizens. So is the case with small-scale franchisees which has emerged out as an attractive avenue for entrepreneurs. The nation has seen the likes of gigantic business enterprises reaching out to the streets for the establishment of small business units, also known as kiosks. One such platform is the Amul franchisee, which is one of the major players in the dairy segment. The famed enterprise is providing budding entrepreneurs with an opportunity to be a part of their operations by assisting them with the creation of a franchise. This article analyzes the various aspects of the franchise, with primary focus on its formation.

The Layout

Amul franchises are outlets which exclusively markets the products of the entity. The outlets are set-up with square feet ranging between 100-300; and is located in potential areas such as markets, premier educational institutions, hospitals, transport stations, municipal transport gardens, and the likes of it.

Financial Requirements

The franchise demands the setting up of a shop or space in a potential locality. While that’s all said and done, let us have a glance at its financial aspects. The website of the enterprise states that the franchise needs to shoulder responsibility for the costs incurred during establishment, which could be anywhere between Rs. 1.5 lakhs to Rs 6. lakhs. Also, all operational costs are to be handled by the franchisees. However, the interest parties would be reprieved of depositing any royalties or profit sharing for the franchise. Amul has projected that the owner or administrator of the franchise could earn a revenue of Rs. 5-10 lakhs in a month.

Delivery of Products and Margin

The wholesale agents of Amul will deliver the entire gamut of products produced/manufactured by the company. Amul’s variants of products are classified into three broad categories; namely dairy products, ice-creams and pouch milk.

The margin of the products varies from each other. The organization has specified that the owner will be profited with a margin of 2.5% on pouch milk, 10% on milk products, 20% on ice cream and approximately 50% on recipe based categories like ice cream scoops, baked pizza, sandwiches, hot chocolate drinks, etc.

Type of Establishment

Amul facilitates the establishment of the following kinds of franchises:

Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk

Ventures of this kind can be established with an investment of Rs. 2 lakhs (approx). To break it up, the entrepreneur will be required to remit a non-refundable brand security of Rs. 25,000; followed by the investments for renovation and equipment which would cost around Rs. 1,00,000 and Rs. 70,000 respectively. The products traded in such an outlet are pouch milk, milk products, and ice cream. The venture can be established in square feet that ranges between 100-150.

Note: – The specified costs are only approximate.

Amul Ice-Cream Scooping Parlour

Scooping parlours can be set-up if one can invest a sum of approximately Rs.6 lakhs; which when broken up would be Rs 50,000 as non-refundable brand security, Rs. 4,00,000 for renovation, and Rs. 1,50,000 as incidental. The products traded in such outlets are recipe based ice cream scoops, sundaes, floats, shakes, baked pizzas, sandwiches, cheese slice burgers, garlic bread, hot chocolate drinks, pre-packed ice-creams, and the likes of it. The establishment would occupy a space of around 300 square feet.

Note: – The specified costs are only approximate.

How to Apply?

You can apply to be a part of the initiative through the following process.

India’s business market is taking strides towards glory, thanks to its vibrant economy which is depicted in the purchasing power of the citizens. So is the case with small-scale franchisees which has emerged out as an attractive avenue for entrepreneurs. The nation has seen the likes of gigantic business enterprises reaching out to the streets for the establishment of small business units, also known as kiosks. One such platform is the Amul franchisee, which is one of the major players in the dairy segment. The famed enterprise is providing budding entrepreneurs with an opportunity to be a part of their operations by assisting them with the creation of a franchise. This article analyzes the various aspects of the franchise, with primary focus on its formation.

The Layout

Amul franchises are outlets which exclusively markets the products of the entity. The outlets are set-up with square feet ranging between 100-300; and is located in potential areas such as markets, premier educational institutions, hospitals, transport stations, municipal transport gardens, and the likes of it.

Financial Requirements

The franchise demands the setting up of a shop or space in a potential locality. While that’s all said and done, let us have a glance at its financial aspects. The website of the enterprise states that the franchise needs to shoulder responsibility for the costs incurred during establishment, which could be anywhere between Rs. 1.5 lakhs to Rs 6. lakhs. Also, all operational costs are to be handled by the franchisees. However, the interest parties would be reprieved of depositing any royalties or profit sharing for the franchise. Amul has projected that the owner or administrator of the franchise could earn a revenue of Rs. 5-10 lakhs in a month.

Delivery of Products and Margin

The wholesale agents of Amul will deliver the entire gamut of products produced/manufactured by the company. Amul’s variants of products are classified into three broad categories; namely dairy products, ice-creams and pouch milk.

The margin of the products varies from each other. The organization has specified that the owner will be profited with a margin of 2.5% on pouch milk, 10% on milk products, 20% on ice cream and approximately 50% on recipe based categories like ice cream scoops, baked pizza, sandwiches, hot chocolate drinks, etc.

Type of Establishment

Amul facilitates the establishment of the following kinds of franchises:

Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk

Ventures of this kind can be established with an investment of Rs. 2 lakhs (approx). To break it up, the entrepreneur will be required to remit a non-refundable brand security of Rs. 25,000; followed by the investments for renovation and equipment which would cost around Rs. 1,00,000 and Rs. 70,000 respectively. The products traded in such an outlet are pouch milk, milk products, and ice cream. The venture can be established in square feet that ranges between 100-150.

Note: – The specified costs are only approximate.

Amul Ice-Cream Scooping Parlour

Scooping parlours can be set-up if one can invest a sum of approximately Rs.6 lakhs; which when broken up would be Rs 50,000 as non-refundable brand security, Rs. 4,00,000 for renovation, and Rs. 1,50,000 as incidental. The products traded in such outlets are recipe based ice cream scoops, sundaes, floats, shakes, baked pizzas, sandwiches, cheese slice burgers, garlic bread, hot chocolate drinks, pre-packed ice-creams, and the likes of it. The establishment would occupy a space of around 300 square feet.

Note: – The specified costs are only approximate.

How to Apply?

Call Our Helpline No

You can apply to be a part of the initiative through the following process:

Amul, India’s no 1 beverage brand has already a good market in India. People love Amul’s Products and the sale is outstanding. Amul products are sold in various shops apart from Amul parlours. Amul mainly prefers to start its outlet in institutes, hospitals, railway station, bus station, municipal corporation, gardens etc.

Why Amul Franchise?

As, Amul is such a recognized food and beverage brand, starting its franchise could be a profitable business deal. Opening an Amul franchise in India is easy and as it is one of the best brands in the food and beverage category, you will be benefited by starting its franchise. Amul is India’s largest food franchise chain and is now looking for individual or group franchisees across India.

What all it Needs to be a Amul Franchisee?

The Amul Franchisee is expected to bear the entire cost that is the interior, equipment excluding property cost.

You can get a franchise for Amul products in two different formats:

Amul Outlets: This pre built shop requires 100-150 sqft to set up its outlet. The investment required to start an Amul Outet is Rs. 2.00 lacs.

Amul Ice cream Scooping Parlor: For starting an Amul Ice cream scooping parlor, you need at least 300 sqft. The investment required to start an Amul Ice cream scooping parlor is Rs. 6.00 lacs.

If, you are willing to start an Amul franchise in India, you can check out the Amul franchise cost and investment details.

There are mainly two franchise business model for this brand. For a Amul’s Cafe franchise the cost to start a business is about Rs. 30 lacs. The other franchise business model is an Amul Parlour Franchise is Rs. 10 lacs.

Why you can start a Amul Franchise in India?

Starting an Amul franchise can be one of the most profitable business in India . Food and beverage franchise in India is a growing business in India. The concept of starting an Amul exclusive outlet in the year 2001 which was a runaway success from day one. Franchising is one of the most logical method of expanding their Amul’s exclusive outlets. It comes with franchise terms and conditions which is designed in a way that they can add more franchisees in the coming days. The brand has been generating a sales turnover of Rs 650 crore through its exclusive retail formats alone which has grown three folds in the last five years and it is growing at a pace.

So, if you too are interested in starting a beverage franchise in India, you can look out for Amul franchise opportunities.

The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.

In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946.

This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950.

The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. He understood that the success of Amul could be attributed to four important factors. The farmers owned the dairy, their elected representatives managed the village societies and the district union, they employed professionals to operate the dairy and manage its business. Most importantly, the co-operatives were sensitive to the needs of farmers and responsive to their demands.

At his instance in 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country.

The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’,which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of ‘Amul’ and ‘Sagar’ branded products. It operates through 56 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.

GCMMF is India’s largest exporter of Dairy Products. It has been accorded a “Trading House”status. Many of our products are available in USA, Gulf Countries,Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years. For the year 2009-10, GCMMF has been awarded “Golden Trophy” for its outstanding export performance and contribution in dairy products sector by APEDA. In 2013-14, GCMMF took giant strides in expanding its presence in International markets. Amul’s presence on Global Dairy Trade (GDT) platform in which only the top six dairy players of the world sell their products, has earned respect and recognition across the world. By selling milk powders on GDT, GCMMF could not only realize better prices as per market demand but it also firmly established Amul in the league of top dairy players in world trade.

For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged India’s Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award – 2003 – certificate of merit- for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. For the innovations, GCMMF has received AIMA-RK Swamy High Performance brand award 2013 and CNN-IBN Innovating for better tomorrow award in 2014. World Dairy Innovation Awards- 2014 for Best Marketing Campaign – “Eat Milk with Every Meal”. For the tree plantation activity GCMMF has received seven consecutive Good Green Governance award from Srishti during 2007 to 2013.

The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live.

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GCMMF – An Overview

Year of Establishment1973
Members18 District Cooperative Milk Producers’ Unions
No. of Producer Members3.6 Million
No. of Village Societies18,554
Total Milk handling capacity per day32 Million litres per day
Milk Collection (Total – 2017-18)7.7 billion litres
Milk collection (Daily Average 2017-18)20.4 million litres
Cattlefeed manufacturing Capacity9200 Mts. per day
Sales Turnover -(2017-18)Rs. 29225 Crores (US $ 4.5 Billion)

Our Member Unions
1. Kaira District Cooperative Milk Producers’ Union Ltd., Anand
2. Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana
3. Sabarkantha District Cooperative Milk Producers’ Union Ltd., Himatnagar
4. Banaskantha District Cooperative Milk Producers’ Union Ltd., Palanpur
5. Surat District Cooperative Milk Producers’ Union Ltd., Surat
6. Baroda District Cooperative Milk Producers’ Union Ltd., Vadodara
7. Panchmahal District Cooperative Milk Producers’ Union Ltd., Godhra
8. Valsad District Cooperative Milk Producers’ Union Ltd., Valsad
9. Bharuch District Cooperative Milk Producers’ Union Ltd., Bharuch
10.Ahmedabad District Cooperative Milk Producers’ Union Ltd.,Ahmedabad
11. Rajkot District Cooperative Milk Producers’ Union Ltd., Rajkot
12. Gandhinagar District Cooperative Milk Producers’Union Ltd., Gandhinagar
13. Surendranagar District Cooperative Milk Producers’ Union Ltd., Surendranagar
14. Amreli District Cooperative Milk Producers Union Ltd., Amreli 
15. Bhavnagar District Cooperative Milk Producers Union Ltd., Bhavnagar 
16. Kutch District Cooperative Milk Producers’ Union Ltd., Anjar
17. Junagadh District Cooperative Milk Producers’ Union Limited,Junagadh
18. Porbandar District Cooperative Milk Producers’ Union Ltd, Porbandar

Sales TurnoverRs (million)US$ (in million)
1994-9511140355
1995-9613790400
1996-9715540450
1997-9818840455
1998-9922192493
1999-0022185493
2000-0122588500
2001-0223365500
2002-0327457575
2003-0428941616
2004-0529225672
2005-0637736850
2006-07427781050
2007-08525541325
2008-09671131504
2009-10800531700
2010-11977422172
2011-121166802500
2012-131373502540
2013-141814343024
2014-152073303410
2015-162297203500
2016-172708504100
2017-182922504500

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